2020 was a truly transformative year in many aspects of life. From social relations, the way we do grocery shopping, to business, obviously. Companies and organizations had to readjust their operations on the fly and for the most part, they did a pretty good job with it. Safe to say, entire research papers could be published on what went down in particular industries but in this case study we’re going to focus on one particular niche. Let’s see how the event industry adapted to the new reality based on the experience of TK Events who expanded from real life to virtual events.