Have you ever asked yourself what is the purpose of your website? Most likely yes, and the answer to that probably varies, depending on the type of business or the industry you’re in. One universal goal, however, regardless of your other intentions, would be to entice your website users into some kind of action. Essentially, you want people to do something, to act in a way that’s useful to your organization. In this post, I’d like to discuss the issue of how to make your website more social, as doing so will result in a number of beneficial implications.