Why You Shouldn’t Rely on Social Media for Your Online Community Needs

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Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing the human side of your business. Turning to social media for this is a smart and necessary move but is it the best you can do, or is there perhaps a better way of attracting and engaging potential customers online?

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Custom Internal Business Communication System

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I sometimes feel like I’m beating a dead horse, emphasizing how important efficient communication is. Apparently, everybody knows this but as an individual who pays particular attention to words, let me tell you this isn’t the case at all. In general, especially at the scale of wider populace, very few people are adept at conveying their thoughts in a structured and clear manner. Businesses understand this and often hire people to communicate their ideas to the outside world. What about their internal communication, though? How can it be improved? Let’s take a closer look at the issue.  

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