We always want what’s best for us but how often do we stop to think what ‘best’ actually means? How do we define this elusive quality? When it comes to products and services, we often fall for manipulative marketing schemes, designed to generate sales of not necessarily quality goods. When shopping for a team collaboration app, it’s paramount to be well-aware of your actual needs, as the best thing for you is what’s going to fulfill them to the highest degree.