5 Best Ways to Make Your Website More Social

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Have you ever asked yourself what is the purpose of your website? Most likely yes, and the answer to that probably varies, depending on the type of business or the industry you’re in. One universal goal, however, regardless of your other intentions, would be to entice your website users into some kind of action. Essentially, you want people to do something, to act in a way that’s useful to your organization. In this post, I’d like to discuss the issue of how to make your website more social, as doing so will result in a number of beneficial implications.

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Google Algorithm Change 2015: Mobile-Friendly Sites Getting a Boost

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Mobilegeddon, mopocalypse – SEO experts have been pretty creative when it comes to naming the latest Google algorithm change. Mozaster, mobilendofdays – it’s easy, see how I just chipped in with my two cents? Although the update is supposed to be a major one, I say mobilet’s not panic. Read the article to get up to speed with the Google algorithm change and learn how to adjust to it.

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Building Customer Loyalty: A Website-Centered Approach

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If building customer loyalty hasn’t been sitting at the top of your business agenda, it’s time to reevaluate things. The good news is you probably already have some enthusiastic users of your product or service. Otherwise, you’d be out of business pretty fast. Now, there are many tactics to make clients stay with you, however, in this post I’ll focus on one particular strategy, that can be implemented by most companies these days. Stay with me to learn how to build customer loyalty using your website.

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How Live Chat Can Boost Interactivity And Support Comment Sections

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The Internet is a sea of voices that want to be heard. There’s no shortage of means to express your opinions either. A variety of personal blogs, discussion forums, social media platforms and website comment sections let users speak their mind, mostly in an uninhibited way. Nothing wrong with that, it may seem, but I think that anyone who uses the Internet for more than just email knows all too well how freedom of speech plays out online. I won’t delve into this topic, as its meaningful discussion is beyond the scope of a mere blog post. Instead, I’d like to show you how to use live chat to boost interactivity of your website and make communication more efficient.

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Live Chat For Dating Sites: Meeting Users’ Expectations

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Times change, the world around us keeps evolving but certain human needs remain as strong as ever. One of the things we long for the most is to have strong relationships. It seems like back in the good ol’ days people were closer. Families stuck together more tightly, new branches grew earlier and the generally slower pace of life made all of this possible. And then came the broadband Internet and changed the game.

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The Layman’s Guide to Creating a Customer Persona [Part 2]

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Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?

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The Layman’s Guide to Creating a Customer Persona [Part 1]

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As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.

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