Live Online Discussion to Remember – Twitter Chat vs. Group Chat Widget

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Running a website oriented toward growing an online community, you want your audience to stay engaged and active. Developing excellent content – articles, videos, interviews – is your number one priority, however, you also have to provide space for the audience to express their reaction to what they read or saw. This way, you create a reason for people to come back to your site, learn about their pain points, and help establish a community of loyal supporters. In this post, I look at some of the pros and cons of using Twitter and group chat for live online discussion.