Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing the human side of your business. Turning to social media for this is a smart and necessary move but is it the best you can do, or is there perhaps a better way of attracting and engaging potential customers online?READ THE FULL ARTICLE
On a scale from 1 to Pharrell, how happy would you say you are? How do you define and measure happiness anyway? Do you just ask someone if they’re happy, or try to asses their physiological functions? Maybe look for the use of certain words? Contentment is something we all strive for, and social media have been playing a major role in shaping the way people feel about their lives. As the user count of various social networks goes up, the connection deepens, and you may need a conscious effort to stay on your path to personal happiness.