Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing the human side of your business. Turning to social media for this is a smart and necessary move but is it the best you can do, or is there perhaps a better way of attracting and engaging potential customers online?READ THE FULL ARTICLE
Listen guys, I think I’m ready to make a confession. I love emoji and use them habitually. There, I said it! I know what you’re thinking, “Roman, stop being childish. Emoji are silly.” Well, I just can’t help myself. ?♂️ How am I supposed to NOT use them when they’re so great at enhancing online communication by adding an extra layer of meaning? As expected, this sentiment isn’t universally shared. Let’s see what both sides of the argument have say then.READ THE FULL ARTICLE
WordPress truly is an incredible website builder. Its unrivalled features and capabilities have lead to a digital dominance, with around 35% of sites employing the software. Apart from the standard package, you can extend your blog or website with some of the 54,000+ plugins available. In fact, choosing the best ones for you may be a bit overwhelming, especially if you’re a beginner. That’s why I’m here to help you with a selection of the best social engagement WordPress plugins for your website.READ THE FULL ARTICLE
So, I’ve been using emojis a lot, both in my private, day-to-day communication and in business content I produce. While exploring the emoji keyboard, I’ve come to learn there’s a fitting pictogram to sum up or emphasize pretty much any tweet or Facebook post. Only recently though have I become interested in the meaning of the East Asian emojis, which is what I’ll discuss in this post, so stay with me for a fun and informative experience.READ THE FULL ARTICLE
The only constant in this world is change. Things come into existence and then disappear, rise and fall in popularity, go from fads to fade. I’ve been fascinated with how the real and the digital world have become intertwined and how their inner workings resemble one another. Online trends and sites that gain popularity are paradoxically almost instantly doomed. It’s in digital users’ nature to get bored, sooner or later. Apparently, even social media giants aren’t immune to this, so let’s take a closer look at the decline of Facebook and where it leads us.READ THE FULL ARTICLE
Group chats have never been more popular. They remind me of a miniature version of online forums, which in turn are an extension and distant relatives of ancient Roman fora, where people gathered for business and various social activities. The main difference now is group chats require no physical space. But what makes them so appealing to individuals and how businesses can take advantage of this opportunity? Let’s find out, shall we?READ THE FULL ARTICLE
Have you texted anyone today? I bet most of you have, or will, depending on the time of the day you’re reading this post. Despite phone calls usually being more convenient, plus the growth of video chatting apps like iPhone’s FaceTime, text messaging seems to be holding strong, refusing to be deemed obsolete. Is it on the rise, though, has it plateaued, or maybe there is some decline after all? Bear with me as I examine the state of texting in the year 2019.READ THE FULL ARTICLE
Humans are visual creatures. It’s debatable which of our five fundamental senses is the most important one, however, I’d say being able to process the light coming into our eyes helps us understand and interact with the environment to a greater degree than the other perceptional functions. Language started as a sound system (hearing) but it was quickly translated into a much needed visual form. The latter has since been molded into various styles, emoji being the particular one I’d like to discuss in this post. Come with me.
If your brand enjoys at least moderate popularity, meaning you’re somewhat known locally, and maybe even beyond, you can be sure there are people out there discussing it daily. These are your fans, enthusiasts, advocates, constituting the core of your business. It would be irrational to not try and harness the potential lying within. Bringing them together by building an online community centered around a brand is one way to spur growth. Let’s see how you can approach this tactic and what benefits does it create.
The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and thrilling experience. Some twenty years later, online interaction has evolved and became more sophisticated with all that social media have to offer, however, some of the most basic solutions have remained just as, if not more popular.