The e-commerce industry continues to gain traction, as more consumers prefer making their purchases online instead of visiting brick-and-mortar stores. In fact, a 2016 survey conducted by PwC, which featured 23,000 participants across 25 countries showed that 54% of consumers buy products online at least once every week or month. Enter live chat!
The provision of customer service is a never-ending saga. Come to think of it, running a business is basically waiting for Murphy’s Law to become effective. I’m obviously not saying this to discourage anyone. You must be well aware of the elephant in the room and realize that at one point or another, something will go wrong with your product or service, and it’s how you tackle the problem that actually defines you. With that being said, let’s take a look at how you can improve customer service with a number of tactics you can start using right away.
Cyber Monday 2015 is coming nearer. This year, it will be held on 30 November, the last Monday of the month. It’s also the 10th anniversary of the term, coined in 2005 by Ellen Davis. Now, this post is aimed specifically at online retailers, who may be looking for ways to capitalize on customers’ spending sprees even more by giving them something extra, besides limited time offers and discounts. Keep on reading to learn about one powerful tool that will boost your business right in time for Cyber Monday 2015.