Personally, I owe a lot to email in professional terms. Many of my daily activities involve email. From freelance commissions, to messages from clients, to task updates sent by our project management platform – they all go through my inbox. I often find myself baffled upon learning that certain individuals only check their email once every couple of days, or only when expecting a message to arrive, which I then have to remind myself is perfectly fine after all. If, however, you’re anything like me, you might be interested in a bunch of Chrome extensions for GMail that will help you get more out of your account.READ THE FULL ARTICLE
Building an online community is a tremendous effort in and of itself. However, once you accomplish it, the result can be very rewarding. It feels really amazing to win a following behind a theme or an idea that’s important to you. It’s empowering to know that what you believe in also resonates strongly with a wider audience. You may have a noble cause and host your community pro bono, with no intention of ever getting anything out of it for yourself. I salute you if you do. On the other hand, there’s nothing wrong with trying to monetize it if you do it the right way.
The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and thrilling experience. Some twenty years later, online interaction has evolved and became more sophisticated with all that social media have to offer, however, some of the most basic solutions have remained just as, if not more popular.
The role of a digital marketer is one of those roles where the task at hand is constantly changing. One minute you could be analysing your campaign and its performance, the next you could be creating content for your next product. It’s easy to lose focus or to become unproductive when concentrating on too many unique things. Here are fifteen tools to streamline your day, allowing you to achieve more with your time.
Recently, I came across a blog post insisting that Twitter hashtags are worthless. Since I happen to be an ardent tagger myself and I’m also big on headlines that deliver their promise, I’ve become intrigued by the claim and decided to dive into the article. After I was done reading, I immediately thought of writing a respectful rebuttal, as I don’t quite agree with the author’s main point and the way he tried to support it. Keep on reading to see if Twitter hashtags may still hold some value for your business communication.
Despite a plethora of physiological similarities that we share with other life forms, one of the things that make us stand out is the advanced tool use. It all started with sticks and stones, to where it’s now building machines that do work we’re physically incapable of. This is, of course, an oversimplification, as the sheer amount of tools that allow us to affect and manipulate various aspects of, say, virtual reality, is truly mind-boggling. In an attempt to help you find your way around, I’ve listed a number of marketing tools designed to improve your overall performance. Go ahead and take a look.
In Part 1, I’ve laid out the basics when it comes to using hashtags on some of the most popular social media platforms and sprinkled a couple of my own observations here and there, stemming from using social sites on a regular basis. If you’ve only just found this post and don’t feel like an expert hashtag user, I suggest you acquaint with the previous post first. If, however, you’ve read it already, or otherwise feel pretty confident about where and how you tag things, buckle up for a dose of personal remarks on how to best use hashtags on social media.
My presence in the online socialverse has lead me to believe that some people could use a couple of hints to step their hashtag game up. And I don’t mean this in a patronizing way. I’m just trying to extend a helping hand to my fellow social media users. If you’re thinking ‘huh, what does this guy know that I don’t already?’, well, a couple of things, actually, that I didn’t think of before doing research on the topic. So, no matter how much of a hashassin you consider yourself to be, I still reckon that reading this post will not be a waste of your time. Get ready for Part 1 of how to best use hashtags on social media. And Part 2, once you’re done here.
Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?
As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.