Maintaining a strong community can help you maintain relationships with loyal fans, increase eCommerce revenue, and familiarize prospective customers with your brand. The focus should be on the audience’s interests, passions, beliefs, concerns, and motivations. Read more to other benefits of community building for an eCommerce brand.READ THE FULL ARTICLE
If your brand enjoys at least moderate popularity, meaning you’re somewhat known locally, and maybe even beyond, you can be sure there are people out there discussing it daily. These are your fans, enthusiasts, advocates, constituting the core of your business. It would be irrational to not try and harness the potential lying within. Bringing them together by building an online community centered around a brand is one way to spur growth. Let’s see how you can approach this tactic and what benefits does it create.
When you really think about it, competition is intrinsic to life. Its various forms are in a constant battle for food, resources and lebensraum. Humans, who are obviously a part of the natural environment, yet slightly above its plain, also engage in different types of competition at all times. As business in general has grown disproportionately in relation to time available to men, there’s been a fierce battle going on for customers’ attention. In this post I’d like to introduce several ways in which you can outdo your competitors using live chat, and thus increase your chances of becoming the go-to option in your niche. Let’s take a look.
If building customer loyalty hasn’t been sitting at the top of your business agenda, it’s time to reevaluate things. The good news is you probably already have some enthusiastic users of your product or service. Otherwise, you’d be out of business pretty fast. Now, there are many tactics to make clients stay with you, however, in this post I’ll focus on one particular strategy, that can be implemented by most companies these days. Stay with me to learn how to build customer loyalty using your website.