Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing the human side of your business. Turning to social media for this is a smart and necessary move but is it the best you can do, or is there perhaps a better way of attracting and engaging potential customers online?READ THE FULL ARTICLE
Look, it’s ok to not have all the answers. It’s perfectly fine to be in doubt. It’s only human to ask for help. The good news is, that with the advent of the Internet, finding the right people who can set you straight has never been easier. Most of the times, your first point of contact in a troublesome situation will be your family and/or friends. However, despite their intentions, they simply may not be competent enough to fully understand or help you. In such a situation the next step may be to turn to the Internet. On the Web, you can search for various specialists to arrange a visit in person or try to get some instant help, for instance, by looking for online counseling via live chat.