If you’re running a business, by now, you must have heard about the importance of interaction and being accessible many times. You even might have taken some steps to facilitate communication between yourself and your clients. One of the best means to do that, that I frequently discuss on this blog, is live chat, allowing you and your community to hold real-time conversations. This tool, however efficient it is, in a sense, doesn’t work on its own. Making your chat room buzz with activity requires some effort, but it’s nothing outside of anybody’s reach.