Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing the human side of your business. Turning to social media for this is a smart and necessary move but is it the best you can do, or is there perhaps a better way of attracting and engaging potential customers online?READ THE FULL ARTICLE
Building things takes time and effort, plenty of it. It only makes sense that you want the end product to last. Strong interpersonal bonds require a lot of commitment from all parties involved and aren’t forged overnight. Growing an online community is a project worthy of taking up but it’s easy to get discouraged once you realize how much you have to put into it. Today I have something for you that will make the process easier. Read on to learn how to build an online community that lasts.READ THE FULL ARTICLE
If your brand enjoys at least moderate popularity, meaning you’re somewhat known locally, and maybe even beyond, you can be sure there are people out there discussing it daily. These are your fans, enthusiasts, advocates, constituting the core of your business. It would be irrational to not try and harness the potential lying within. Bringing them together by building an online community centered around a brand is one way to spur growth. Let’s see how you can approach this tactic and what benefits does it create.