Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?
As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.
Let’s act all grown up for a minute and face the facts. Running a business, it’s impossible to not have to deal with difficult customers at some point in time. As long as there are error-prone humans involved in the commerce, these shouting, whining and complaining beasts aren’t going anywhere. And I don’t mean to discourage you by saying this. I’m sure you’re quite aware of the elephant in the room. In this post, I’d like to discuss actions you can take to make dealing with difficult customers as painless as possible.
If you don’t like a good story, raise your hand. Well, I love me some good narrative too. Most people, who aren’t totally new to the Internet, must have at least heard of, and probably even read, a case study or two. Essentially, it’s a description of how your product or service has helped the client to improve his business. In this post I’ll tell you why and how to write a case study of your own. Let’s dive right into it.
‘With literally millions of blog posts and articles published on the Web every day, how am I going to get mine read?’ Sounds like a question you’ve been asking yourself? Good, it means you realize that among heavy competition in the online world tomorrow isn’t promised. No matter how solid your readership is, it can start thawing any day if you won’t keep the quality up and their interests piqued. One of the most basic but at the same time most difficult methods of keeping your audience on their toes is writing compelling headlined. Bare with me, as I present to you 9 tips for writing bomb blog post titles.
So, you got yourself a nice little website set up. You’ve established outposts on all the major social media platforms, because that’s where your clients roam. You’ve run AdWords campaigns to become more visible to those looking for your kind of business in Google. If your pockets are a bit deeper, you even might have hired an agency to help you develop quality content and optimize for search engines. Well, it’s all fine and dandy but don’t you feel like something’s missing in your quest to attract visitors to your website? If the answer’s ‘yes’, then you might be forgetting about a whole other world outside of the Internet. Buckle up for the ultimate guide to offline promotion. And what to do next.
As the great Professor Farnsworth would say – good news, everyone! Blogging is now as strong and as easy for anyone with no advanced technical knowledge as it’s ever been. From a teen girl keeping an online diary, to a presidential candidate trying to garner votes, everyone seems to be blogging. Great content has become like a rare earth mineral. People are looking for it, willing to pay to get it and able to put it to a variety of uses once they have it. The blogosphere is like a humongous mine. Armed with the right tools and knowledge, you can dig out some really high-octane stuff OR actually cook something up yourself, using advanced online alchemy. Without further ado, I introduce to you the best blogging platforms in 2015.
In this post I would like to focus on the issue which is near and dear to every business owner. Obviously, there are numerous tactics to boost sales and increase revenue. However, I am going to take a closer look at one single tool, that has been receiving quite a buzz in the business world for some time now. Read on to learn how to use live chat to boost sales.
I reckon I will not be awfully mistaken by saying that this might be one of the most frequently asked questions by website owners. I do not think I have to convince anyone that any type of online enterprise needs audience and will heavily depend on it in the long run. Whether you have a business site supporting your products or services, or rely on providing news and other information to your visitors, you need to realize that simply being present in the virtual world will not suffice and you have to actively seek ways to build a community around your website.
A lot has been said so far on this blog about communication and interaction. It is in our blood to try and talk to other human beings. Well, it is in most people’s blood anyway, extreme introverts and loners are rather uncommon, in my opinion. Now, we not only have languages based, as some argue, on a universal grammar – a view I seem to share to a large degree, but we also have an ever-growing number of channels to transmit our messages through. This is yet another opportunity for humans to experiment and find new creative ways of utilizing the available communication tools.