Cyber Monday 2015 is coming nearer. This year, it will be held on 30 November, the last Monday of the month. It’s also the 10th anniversary of the term, coined in 2005 by Ellen Davis. Now, this post is aimed specifically at online retailers, who may be looking for ways to capitalize on customers’ spending sprees even more by giving them something extra, besides limited time offers and discounts. Keep on reading to learn about one powerful tool that will boost your business right in time for Cyber Monday 2015.
How do I make my business different from the competition? How can I grow and innovate? How do I establish better relations with customers and make them come back? How can I gain extra insights and make my operations more effective? These are the questions business owners worldwide ask themselves daily in an attempt to push their organizations to that next level. Obviously, there’s the human factor, where talented individuals are able to lead the charge. There are also various business performance boosting tools, the sheer number of which can make your head spin. In this post, I’d like to focus on one such tool and show how you can address the questions above by implementing live chat support.
If building customer loyalty hasn’t been sitting at the top of your business agenda, it’s time to reevaluate things. The good news is you probably already have some enthusiastic users of your product or service. Otherwise, you’d be out of business pretty fast. Now, there are many tactics to make clients stay with you, however, in this post I’ll focus on one particular strategy, that can be implemented by most companies these days. Stay with me to learn how to build customer loyalty using your website.
The content you’re about to read isn’t exactly what I had in mind initially. And I don’t mean that in a bad way. Being quite familiar with the concept of online influencers and observing a number of them on a daily basis, I’ve had rather a set notion of what they’re about. Then, I came across an intriguing article and decided to switch things up a little bit. As the pieces started to fall into place, I thought I might as well tell you the whole story of how I settled the score between online influencers and brand advocates.
Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?
As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.
Let’s act all grown up for a minute and face the facts. Running a business, it’s impossible to not have to deal with difficult customers at some point in time. As long as there are error-prone humans involved in the commerce, these shouting, whining and complaining beasts aren’t going anywhere. And I don’t mean to discourage you by saying this. I’m sure you’re quite aware of the elephant in the room. In this post, I’d like to discuss actions you can take to make dealing with difficult customers as painless as possible.
If you don’t like a good story, raise your hand. Well, I love me some good narrative too. Most people, who aren’t totally new to the Internet, must have at least heard of, and probably even read, a case study or two. Essentially, it’s a description of how your product or service has helped the client to improve his business. In this post I’ll tell you why and how to write a case study of your own. Let’s dive right into it.
‘With literally millions of blog posts and articles published on the Web every day, how am I going to get mine read?’ Sounds like a question you’ve been asking yourself? Good, it means you realize that among heavy competition in the online world tomorrow isn’t promised. No matter how solid your readership is, it can start thawing any day if you won’t keep the quality up and their interests piqued. One of the most basic but at the same time most difficult methods of keeping your audience on their toes is writing compelling headlined. Bare with me, as I present to you 9 tips for writing bomb blog post titles.
So, you got yourself a nice little website set up. You’ve established outposts on all the major social media platforms, because that’s where your clients roam. You’ve run AdWords campaigns to become more visible to those looking for your kind of business in Google. If your pockets are a bit deeper, you even might have hired an agency to help you develop quality content and optimize for search engines. Well, it’s all fine and dandy but don’t you feel like something’s missing in your quest to attract visitors to your website? If the answer’s ‘yes’, then you might be forgetting about a whole other world outside of the Internet. Buckle up for the ultimate guide to offline promotion. And what to do next.