Whichever line of business you’re in, you need an audience which you can nurture and hopefully turn into paying customers. Ideally, you want to build a strong and lasting relationship in order to ensure continued interest in what you have to offer. This can be achieved by having an established presence online, aimed at showcasing […]
Building things takes time and effort, plenty of it. It only makes sense that you want the end product to last. Strong interpersonal bonds require a lot of commitment from all parties involved and aren’t forged overnight. Growing an online community is a project worthy of taking up but it’s easy to get discouraged once […]
If your brand enjoys at least moderate popularity, meaning you’re somewhat known locally, and maybe even beyond, you can be sure there are people out there discussing it daily. These are your fans, enthusiasts, advocates, constituting the core of your business. It would be irrational to not try and harness the potential lying within. Bringing […]
Building an online community is a tremendous effort in and of itself. However, once you accomplish it, the result can be very rewarding. It feels really amazing to win a following behind a theme or an idea that’s important to you. It’s empowering to know that what you believe in also resonates strongly with a […]
The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and […]
Online community benefits everyone involved in its creation and day to day operations. You may launch a website particularly for the purpose of attracting and growing a following, centered around a common interest or topic. You also may be a brand owner, who’d like his fans to have a place to come together and discuss […]
So you’ve set up a site and have been working tirelessly to deliver great content and amazing user experience. Your promotional efforts are paying off and you’re now enjoying a steady flow of returning visitors. People coming to your site seem to like what they’re seeing and Google Analytics confirm that. You may be wondering […]
Have you ever had this feeling of wanting to mingle while not really fancying going out? Maybe you had a bad day at work, or you don’t want to spend money on food and drinks. Or maybe the couch seemed extra cozy and you’d like someone to join you but at the same time keep […]
Online forums, despite having their shortcomings, have been a pretty great invention, really. Personally, I used to spend quite some time on a variety of them back in the days before social media blew up. I remember really looking forward to logging in and engaging with other community members on topics I’ve been passionate about. […]
The role of a digital marketer is one of those roles where the task at hand is constantly changing. One minute you could be analysing your campaign and its performance, the next you could be creating content for your next product. It’s easy to lose focus or to become unproductive when concentrating on too many […]