3 Fundamentals Of Starting And Keeping Your Online Community

by Roman Kozlowski 0

The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and thrilling experience. Some twenty years later, online interaction has evolved and became more sophisticated with all that social media have to offer, however, some of the most basic solutions have remained just as, if not more popular.

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Are Twitter Hashtags Actually Worthless?

by Roman Kozlowski 1

Recently, I came across a blog post insisting that Twitter hashtags are worthless. Since I happen to be an ardent tagger myself and I’m also big on headlines that deliver their promise, I’ve become intrigued by the claim and decided to dive into the article. After I was done reading, I immediately thought of writing a respectful rebuttal, as I don’t quite agree with the author’s main point and the way he tried to support it. Keep on reading to see if Twitter hashtags may still hold some value for your business communication.

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Things TO AVOID If You Don’t Want To Be Blocked On Instagram

by Roman Kozlowski 0

Instagram is a really cool social media platform. It has a super neat looks, especially after the recent minimalistic redesign, it’s visual, dynamic and it lets you connect with people who have similar interests. It’s also great, because you can actually use it for multiple purposes. Some people turn their profiles into private photo albums, others stick to a central theme, businesses use it to engage their existing and potential customers. The fact that Instagram is so in your face, with single photos taking up nearly the entire screen of your phone, makes it easy for some of the less refined users to quickly become annoying. In this post, I’d like to discuss things you should absolutely avoid if you don’t want to become one of them and be blocked by your friends due your poor etiquette.

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Live Online Discussion to Remember – Twitter Chat vs. Group Chat Widget

by Roman Kozlowski 0

Running a website oriented toward growing an online community, you want your audience to stay engaged and active. Developing excellent content – articles, videos, interviews – is your number one priority, however, you also have to provide space for the audience to express their reaction to what they read or saw. This way, you create a reason for people to come back to your site, learn about their pain points, and help establish a community of loyal supporters. In this post, I look at some of the pros and cons of using Twitter and group chat for live online discussion.

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Care Less, Be Blessed – A Brief Guide to Social Media Happiness

by Roman Kozlowski 0

On a scale from 1 to Pharrell, how happy would you say you are? How do you define and measure happiness anyway? Do you just ask someone if they’re happy, or try to asses their physiological functions? Maybe look for the use of certain words? Contentment is something we all strive for, and social media have been playing a major role in shaping the way people feel about their lives. As the user count of various social networks goes up, the connection deepens, and you may need a conscious effort to stay on your path to personal happiness.

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How to Best Use Hashtags on Social Media – Part 2

by Roman Kozlowski 0

In Part 1, I’ve laid out the basics when it comes to using hashtags on some of the most popular social media platforms and sprinkled a couple of my own observations here and there, stemming from using social sites on a regular basis. If you’ve only just found this post and don’t feel like an expert hashtag user, I suggest you acquaint with the previous post first. If, however, you’ve read it already, or otherwise feel pretty confident about where and how you tag things, buckle up for a dose of personal remarks on how to best use hashtags on social media.

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How to Best Use Hashtags on Social Media – Part 1

by Roman Kozlowski 0

My presence in the online socialverse has lead me to believe that some people could use a couple of hints to step their hashtag game up. And I don’t mean this in a patronizing way. I’m just trying to extend a helping hand to my fellow social media users. If you’re thinking ‘huh, what does this guy know that I don’t already?’, well, a couple of things, actually, that I didn’t think of before doing research on the topic. So, no matter how much of a hashassin you consider yourself to be, I still reckon that reading this post will not be a waste of your time. Get ready for Part 1 of how to best use hashtags on social media. And Part 2, once you’re done here.

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9 Reasons Why Twitter is The Best Social Media Platform Out There

by Roman Kozlowski 0

Who’s not on social media these days? No, really? My guess would be the very young, the very old, and those living in remote areas, where access to the Internet is limited. But even these boundaries are being pushed ever more often. People from all cultures and walks of life join social sites to boost their egos, network, in search of social acceptance, or to vent creatively. This new type of creativity is something that particularly draws me to social media. Personally, I’m moving across a number of platforms on a daily basis, however, I’ve found that it’s Twitter, that offers the most in terms of pure, unique content.

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Online Influencers vs. Brand Advocates: Who’s More Convincing And Why

by Roman Kozlowski 0

The content you’re about to read isn’t exactly what I had in mind initially. And I don’t mean that in a bad way. Being quite familiar with the concept of online influencers and observing a number of them on a daily basis, I’ve had rather a set notion of what they’re about. Then, I came across an intriguing article and decided to switch things up a little bit. As the pieces started to fall into place, I thought I might as well tell you the whole story of how I settled the score between online influencers and brand advocates.

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6 Best Social Media Customer Service Practices

by Roman Kozlowski 0

The growing importance of social media in business is undeniable. Each of the online social platforms offers something unique and holds a huge potential for marketing and advertising to highly targeted groups of potential customers. Venturing into social media, however, doesn’t mean setting up profiles in every medium available. You have to find out where your clients are, in order to focus your marketing efforts. Moreover, you have to be ready to tackle a variety of situations involving your clients. To make your life easier, I’ve covered some of the best social media customer service practices, including examples, in the post below. Stay with me to step your social game up!

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