Virtual Events in The Pandemic – Adapting to New Reality Via Technology [Case Study]

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2020 was a truly transformative year in many aspects of life. From social relations, the way we do grocery shopping, to business, obviously. Companies and organizations had to readjust their operations on the fly and for the most part, they did a pretty good job with it. Safe to say, entire research papers could be published on what went down in particular industries but in this case study we’re going to focus on one particular niche. Let’s see how the event industry adapted to the new reality based on the experience of TK Events who expanded from real life to virtual events.

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How to Build an Online Community That Lasts

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Building things takes time and effort, plenty of it. It only makes sense that you want the end product to last. Strong interpersonal bonds require a lot of commitment from all parties involved and aren’t forged overnight. Growing an online community is a project worthy of taking up but it’s easy to get discouraged once you realize how much you have to put into it. Today I have something for you that will make the process easier. Read on to learn how to build an online community that lasts.

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Group Chats Are Growing – A Business Trend You Can’t Ignore

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Group chats have never been more popular. They remind me of a miniature version of online forums, which in turn are an extension and distant relatives of ancient Roman fora, where people gathered for business and various social activities. The main difference now is group chats require no physical space. But what makes them so appealing to individuals and how businesses can take advantage of this opportunity? Let’s find out, shall we?

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Advanced Google Search Operators Supercharging Your Queries

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Have you ever been let down by the search results? Frustrated by not being able to find what you’re looking for? Maybe Google wasn’t doing its job properly, or maybe… you weren’t asking your questions the right way. Grande G has its mysterious ways when it comes to choosing what results to show you, however, there’s some actions you can take to make them more relevant. Read on to get familiar with advanced Google search operators to supercharge your queries.

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Chrome Extensions For GMail To Level Up Your Account

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Personally, I owe a lot to email in professional terms. Many of my daily activities involve email. From freelance commissions, to messages from clients, to task updates sent by our project management platform – they all go through my inbox. I often find myself baffled upon learning that certain individuals only check their email once every couple of days, or only when expecting a message to arrive, which I then have to remind myself is perfectly fine after all. If, however, you’re anything like me, you might be interested in a bunch of Chrome extensions for GMail that will help you get more out of your account.

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Building an Online Community For Your Brand

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If your brand enjoys at least moderate popularity, meaning you’re somewhat known locally, and maybe even beyond, you can be sure there are people out there discussing it daily. These are your fans, enthusiasts, advocates, constituting the core of your business. It would be irrational to not try and harness the potential lying within. Bringing them together by building an online community centered around a brand is one way to spur growth. Let’s see how you can approach this tactic and what benefits does it create.

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11 Best Undiscovered WP Plugins to Give Your Site a Boost

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Blog posts discussing various popular WordPress plugins are innumerable. The problem with them is that you’re most likely already familiar with or tried many of the add-ons listed. New posts you see no longer bring new value to you. Well, I’m here to change that! For the purpose of this article, I decided to take a different angle. I thought: “the big fish are doing alright, why not give the little guys some shine?”. That said, here are 11 best undiscovered WordPress plugins out there.

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3 Fundamentals Of Starting And Keeping Your Online Community

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The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and thrilling experience. Some twenty years later, online interaction has evolved and became more sophisticated with all that social media have to offer, however, some of the most basic solutions have remained just as, if not more popular.

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16 Useful Online Resources and Productivity Tools for Digital Marketers

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The role of a digital marketer is one of those roles where the task at hand is constantly changing. One minute you could be analysing your campaign and its performance, the next you could be creating content for your next product. It’s easy to lose focus or to become unproductive when concentrating on too many unique things. Here are fifteen tools to streamline your day, allowing you to achieve more with your time.

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Chatbots Are Coming, Get Ready to Engage

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During its recent F8 conference, Facebook announced that it’s opening Messenger in beta to allow business chatbots into the app. What it means, is that people are now able to interact with AI-powered company representatives within Messenger, although the number of available bots may be limited, depending on your location. I feel like they’re an important and interesting issue to discuss, and constitute another step in the human-machine interaction process. The following post presents brief history of chatbots, as well as discusses their present state and future. Take a look at what to expect from the latest developments in NLP systems for business.

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