3 Fundamentals Of Starting And Keeping Your Online Community

by Roman Kozlowski 0

The Internet has been providing a social platform for people from all over the world for years now. Visiting various music-related forums and chat rooms was something I was really excited about back in the late 90’s. Being able to connect and discuss stuff with people I had never met before was a novel and thrilling experience. Some twenty years later, online interaction has evolved and became more sophisticated with all that social media have to offer, however, some of the most basic solutions have remained just as, if not more popular.

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16 Useful Online Resources and Productivity Tools for Digital Marketers

by Roman Kozlowski 0

The role of a digital marketer is one of those roles where the task at hand is constantly changing. One minute you could be analysing your campaign and its performance, the next you could be creating content for your next product. It’s easy to lose focus or to become unproductive when concentrating on too many unique things. Here are fifteen tools to streamline your day, allowing you to achieve more with your time.

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40 Marketing Tools to Help You Get Things Done

by Roman Kozlowski 0

Despite a plethora of physiological similarities that we share with other life forms, one of the things that make us stand out is the advanced tool use. It all started with sticks and stones, to where it’s now building machines that do work we’re physically incapable of. This is, of course, an oversimplification, as the sheer amount of tools that allow us to affect and manipulate various aspects of, say, virtual reality, is truly mind-boggling. In an attempt to help you find your way around, I’ve listed a number of marketing tools designed to improve your overall performance. Go ahead and take a look.

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Cyber Monday 2015 – A Telling Tool to Boost Your Business

by Roman Kozlowski 0

Cyber Monday 2015 is coming nearer. This year, it will be held on 30 November, the last Monday of the month. It’s also the 10th anniversary of the term, coined in 2005 by Ellen Davis. Now, this post is aimed specifically at online retailers, who may be looking for ways to capitalize on customers’ spending sprees even more by giving them something extra, besides limited time offers and discounts. Keep on reading to learn about one powerful tool that will boost your business right in time for Cyber Monday 2015.

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6 Reasons Why Live Chat Support is a Business Booster

by Roman Kozlowski 0

How do I make my business different from the competition? How can I grow and innovate? How do I establish better relations with customers and make them come back? How can I gain extra insights and make my operations more effective? These are the questions business owners worldwide ask themselves daily in an attempt to push their organizations to that next level. Obviously, there’s the human factor, where talented individuals are able to lead the charge. There are also various business performance boosting tools, the sheer number of which can make your head spin. In this post, I’d like to focus on one such tool and show how you can address the questions above by implementing live chat support.

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Building Customer Loyalty: A Website-Centered Approach

by Roman Kozlowski 0

If building customer loyalty hasn’t been sitting at the top of your business agenda, it’s time to reevaluate things. The good news is you probably already have some enthusiastic users of your product or service. Otherwise, you’d be out of business pretty fast. Now, there are many tactics to make clients stay with you, however, in this post I’ll focus on one particular strategy, that can be implemented by most companies these days. Stay with me to learn how to build customer loyalty using your website.

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Online Influencers vs. Brand Advocates: Who’s More Convincing And Why

by Roman Kozlowski 0

The content you’re about to read isn’t exactly what I had in mind initially. And I don’t mean that in a bad way. Being quite familiar with the concept of online influencers and observing a number of them on a daily basis, I’ve had rather a set notion of what they’re about. Then, I came across an intriguing article and decided to switch things up a little bit. As the pieces started to fall into place, I thought I might as well tell you the whole story of how I settled the score between online influencers and brand advocates.

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The Layman’s Guide to Creating a Customer Persona [Part 2]

by Roman Kozlowski 0

Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?

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The Layman’s Guide to Creating a Customer Persona [Part 1]

by Roman Kozlowski 0

As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.

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How to Handle Difficult Customers: Ideas for Improvement

by Roman Kozlowski 0

Let’s act all grown up for a minute and face the facts. Running a business, it’s impossible to not have to deal with difficult customers at some point in time. As long as there are error-prone humans involved in the commerce, these shouting, whining and complaining beasts aren’t going anywhere. And I don’t mean to discourage you by saying this. I’m sure you’re quite aware of the elephant in the room. In this post, I’d like to discuss actions you can take to make dealing with difficult customers as painless as possible.

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