7 Unique Christmas Gift Ideas For Latecomers

by Roman Kozlowski 0

So, how’s that Christmas present hunt been going? You think you managed to get stuff that will make your spouse/parents/kids go “nice, you’ve really did well this year, thank you!” without a forced smile on their faces? I sincerely hope so, but as we all know, finding a unique Christmas gift can be a burden. If you’re still trying to schedule some time to comb through the mall in search of presents without anything in particular on your mind, I may be able to provide a little relief to your pre-Christmas pain. Stay with me for seven time-saving unique Christmas gift ideas for latecomers.

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How to Best Use Hashtags on Social Media – Part 2

by Roman Kozlowski 0

In Part 1, I’ve laid out the basics when it comes to using hashtags on some of the most popular social media platforms and sprinkled a couple of my own observations here and there, stemming from using social sites on a regular basis. If you’ve only just found this post and don’t feel like an expert hashtag user, I suggest you acquaint with the previous post first. If, however, you’ve read it already, or otherwise feel pretty confident about where and how you tag things, buckle up for a dose of personal remarks on how to best use hashtags on social media.

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How to Best Use Hashtags on Social Media – Part 1

by Roman Kozlowski 0

My presence in the online socialverse has lead me to believe that some people could use a couple of hints to step their hashtag game up. And I don’t mean this in a patronizing way. I’m just trying to extend a helping hand to my fellow social media users. If you’re thinking ‘huh, what does this guy know that I don’t already?’, well, a couple of things, actually, that I didn’t think of before doing research on the topic. So, no matter how much of a hashassin you consider yourself to be, I still reckon that reading this post will not be a waste of your time. Get ready for Part 1 of how to best use hashtags on social media. And Part 2, once you’re done here.

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9 Reasons Why Twitter is The Best Social Media Platform Out There

by Roman Kozlowski 0

Who’s not on social media these days? No, really? My guess would be the very young, the very old, and those living in remote areas, where access to the Internet is limited. But even these boundaries are being pushed ever more often. People from all cultures and walks of life join social sites to boost their egos, network, in search of social acceptance, or to vent creatively. This new type of creativity is something that particularly draws me to social media. Personally, I’m moving across a number of platforms on a daily basis, however, I’ve found that it’s Twitter, that offers the most in terms of pure, unique content.

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Wearable Tech: The Future of Functional Fashion

by Roman Kozlowski 0

What’s the first thing that comes to your mind when you hear the words ‘wearable tech’? As of this day, I’m willing to bet it’s either Google Glass or Apple Watch, even though the former has not lived to the expectations and the latter has just recently released. Companies dabbling in wearables are mostly walking on thin ice and no product in this category is guaranteed to succeed. Although computers in various forms have been woven into our environment for quite a bit now, the marriage of technology and fashion is a rather unique one. Read the article for a review of the current state and the direction wearable tech may be heading into.

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Online Influencers vs. Brand Advocates: Who’s More Convincing And Why

by Roman Kozlowski 0

The content you’re about to read isn’t exactly what I had in mind initially. And I don’t mean that in a bad way. Being quite familiar with the concept of online influencers and observing a number of them on a daily basis, I’ve had rather a set notion of what they’re about. Then, I came across an intriguing article and decided to switch things up a little bit. As the pieces started to fall into place, I thought I might as well tell you the whole story of how I settled the score between online influencers and brand advocates.

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The Layman’s Guide to Creating a Customer Persona [Part 2]

by Roman Kozlowski 0

Part 1 of The Layman’s Guide to Creating a Customer Persona has been an introduction to the concept of personas and answers all of the most fundamental questions pertaining to the subject. If you haven’t read it, I strongly recommend that you do first, before proceeding with this here article. Part 1 contains a number of subtle points, whose proper understanding is key to being able to develop and use a customer persona efficiently. Now, let’s roll up our sleeves and move on to the practical part, shall we?

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The Layman’s Guide to Creating a Customer Persona [Part 1]

by Roman Kozlowski 0

As the ancient marketing saying goes ‘know thy customer’. It’s one of those industry ever-greens that stays relevant despite all the changing trends and tendencies. In reality, the actual question is not whether you’re aware of the fact that you should know as much about your clientele as possible, but rather what are you doing to obtain the information and how are you using it. One of the most powerful techniques combining the acquisition and utilization of consumer data is creating a customer persona. Join me for part one of two of the guide to learn all the whys and hows that you’ll need to get it going.

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9 Tips for Writing Bomb Blog Post Titles

by Roman Kozlowski 0

‘With literally millions of blog posts and articles published on the Web every day, how am I going to get mine read?’ Sounds like a question you’ve been asking yourself? Good, it means you realize that among heavy competition in the online world tomorrow isn’t promised. No matter how solid your readership is, it can start thawing any day if you won’t keep the quality up and their interests piqued. One of the most basic but at the same time most difficult methods of keeping your audience on their toes is writing compelling headlined. Bare with me, as I present to you 9 tips for writing bomb blog post titles.

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Best Blogging Platforms in 2015: Options and Opportunities

by Roman Kozlowski 0

As the great Professor Farnsworth would say – good news, everyone! Blogging is now as strong and as easy for anyone with no advanced technical knowledge as it’s ever been. From a teen girl keeping an online diary, to a presidential candidate trying to garner votes, everyone seems to be blogging. Great content has become like a rare earth mineral. People are looking for it, willing to pay to get it and able to put it to a variety of uses once they have it. The blogosphere is like a humongous mine. Armed with the right tools and knowledge, you can dig out some really high-octane stuff OR actually cook something up yourself, using advanced online alchemy. Without further ado, I introduce to you the best blogging platforms in 2015.

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