Despite having its drawbacks, obviously, the Internet is an invaluable instrument for bringing its users closer together. Online communities rise all over it, centered around common interests, hobbies, brands, or for networking purposes. You, my Dear Reader, may be an owner of a site like that, thinking of ways to stimulate its growth. Well, I’m glad you’re with me today, as I have some ideas you might find useful. Let’s move on to examine why you shouldn’t ignore the social aspect of your site and strongly consider growing a community around it.