Educational institutions on all levels, from kindergartens to postgraduate studies, are trying to keep up with latest developments in the world of technology. All the rapid changes we experience influence our daily lives, presenting new possibilities for communicating, obtaining education and working. Colleges aren’t that different from companies in terms of constantly having to think about the changing patterns of behavior of their target audiences. Academic institutions are involved in continuous exchange of information with their students, and considering young people’s fascination with digital communication, they have to think of new ways to engage them. Here’s where live chat comes into education.